Dr. Neal Raisman is Emma’s and Jack’s “zaddi” or grandfather which he considers his number one job. But Dr. Raisman is also the leading authority and consultant on customer service and retention in higher education. Dr. Raisman’s best selling books such as The Power Of Retention: More Customer Service In Higher Education have been purchased by 63% of all colleges in the US. His latest book is From Admissions to Graduation: Increasing Growth through Collegiate Customer Service. His customer service and retention blog www.academicmaps.blogspot.com with its discussions of recent research and solutions to customer service issues is very popular and read by over 2,000 colleges, universities and business that work with academia each week He has two children. Isaac who died of meningitis at age 26 and Shana who is 42 and mother to Jack and Emma. Neal is a highly sought after speaker, trainer, consultant, researcher, and marketer on customer service. His firm, N.Raisman & Associates is the leading customer service consulting group for retention, enrollment, morale and marketing for higher education and businesses that work with colleges in the US, Canada and Europe. He has a PhD from the University of Massachusetts in Amherst in neurolinguistics, was a Fulbright Fellow in France; has published six books, over 400 articles and the blog www.academicmaps.blogspot.com; won numerous academic and marketing awards and accolades. But, little makes him prouder than his family and when his dog Hersch listens to him.