Tracey Wallace

Tracey is the Head of Brand Marketing at Eterneva, where she works to re-shape the conversation around death, dying, and grief, and remove the stigma around having the hard, vulnerable conversations necessary to die and grieve well. She is also the Founder of Doris Sleep, a brand that sell eco-friendly and machine-washable bed pillows. Her background is in content marketing, SEO, partner marketing, and business development. She is most passionate about connecting the dots across various disciplines to reveal overarching trends mirroring our humanity back to us. Tracey has written for: The Battalion, Texas A&M’s student newspaper, where she was dubbed the Aggie Maureen Dowd. She’s worked for NaturallyCurly (since acquired by Essence Magazine), Shoptiques, the first ever fashion brand to graduate from Y-Combinator, BigCommerce, where she grew content organic traffic to more than half a million sessions a month, among others. You can find her work in 2PM, ELLE Magazine, Entrepreneur, Forbes, Mashable, and Eterneva. Tracey lives in Austin, Texas, with her wife Rachel and fur baby Idgy. You can follow her at @TraceWall on Twitter.


A Statistical Look at Grief: Markers on a Lonely Journey

Throw the stages of grief out the window. They simply can’t be trusted. If you are like me, or most people who are grieving in any way shape or form, […]

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A Southern Baptist Family’s First Cremation

By 2040, they say more than 80% of Americans will be cremated. Also, more than 53% of us choose that over burial. And while for some this may seem normal […]

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